Discover how to build a profitable writing career in Nigeria with essential tips, niche selection strategies, and insights on monetizing your skills.
Hello, fam!
So, you love writing, shey? And you’re wondering if this talent can pay the bills or get you the lifestyle you’ve been dreaming about? Bad news: I don’t know about your chances of becoming Dangote through writing. Good news: Yes, you can make a decent, comfortable living off writing.
Being a writer in Nigeria today doesn’t just have to be a hobby you squeeze in after work hours—it can actually be a solid income stream if you’re intentional about it. I mean I’m getting paid to write this newsletter to you, right? Anyway, let’s get into the nitty-gritty of how to make it happen.
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1. First of all, sabi write
Before you start counting money, let’s keep it real—you’ve got to be good. And by “good,” I mean that you have to know your craft. Writing might seem straightforward, but people are only willing to pay if you can deliver something valuable. Think of writing like Jollof rice; everybody can cook it, but not everyone cooks it well.
You need to develop your voice and learn to put words together in a way that engages people. This isn’t about copying what others are doing; it’s about finding what makes your style unique. Are you the kind of person who can turn a serious story into a laugh-out-loud read? Or maybe you’re great at explaining complex ideas in simple terms. Start by reading a lot, writing even more, and then getting honest feedback. Join a community of writers or reach out to friends who’ll give you constructive criticism.
And here’s a tip: Don’t be shy to ask for feedback. There’s your Facebook page, Twitter communities, and even WhatsApp groups where Nigerian writers review each other’s work. When you polish your skills, you’ll find that the doors start opening.
2. Lean Into Your Strengths
Now, if you want to stand out in the vast sea of writers, you need to lean into your strengths. Maybe you’re naturally funny, or you can paint pictures with words. Ask yourself, “What’s that one thing I do better than most people?” That’s where your strength lies, and it can guide you to your niche.
Let’s say you’re the type who’s always the go-to person for movie or music recommendations. That’s a hint! Maybe film or music reviews is your calling. Or maybe you’ve got a knack for spotting trends and digging into the Nigerian lifestyle. Then you’re probably suited for culture criticism or lifestyle writing. Your strengths are clues to the best niche for you, so follow them. When you focus on what you’re already good at, you’ll not only enjoy writing more but also create quality content.
3. Find Your Zone: Pick a Niche You’ll Love Writing In
Now that you’ve got your strengths nailed down, let’s talk about niches. Gone are the days when people tried to be everything at once. These days, it’s better to be known for one thing and do it very, very well. Think of some hot niches that can actually pay: satire and humour, fiction writing, culture criticism, and product reviews.
Whatever you pick, make sure it’s something you love. Writing becomes twice as hard when you’re forcing yourself to enjoy the topic. If you can see yourself geeking out over tech gadgets, go for tech reviews. If you love people-watching, human interest stories could be your sweet spot. When people know you for a particular style, they’ll start to see you as an expert in that area. And remember, experts earn more than generalists!
4. Follow the Right People and Platforms
If you want to succeed, learn from those who are already making waves in your chosen niche. Check out platforms like BellaNaija, Zikoko, or Stears Business if you’re into culture commentary or business analysis. These people know their stuff, and following them helps you understand what works and what doesn’t. You can also see what readers respond to, which helps you adjust your style.
And, of course, follow Nigerian writers on Twitter, LinkedIn, and Instagram. Writers on these platforms are often sharing tips, threads, and even job opportunities. Don’t hesitate to slide into their DMs or comment respectfully under their posts with relevant questions. Networking is key, and you’ll be surprised by how many people are willing to share helpful advice.
5. Get Your Work Out There: Own a Blog or Submit for Exposure
To build credibility as a writer, people need to see your work. A personal blog is an excellent way to get started, and there are free options like WordPress and Medium where you can showcase your articles. This not only gives you a space to develop your voice but also shows editors that you’re serious about your writing.
If you’re not ready to start a blog, look into submitting your work to well-known publications. Platforms like The Republic, Zikoko, and even TechCabal often publish external contributions, and some will even pay you! Even if it’s just for the exposure, getting your name on respected platforms is worth it.
For film, books, and culture reviews, consider having your works on Efiko Magazine (efikomag.com), Afrocritik Magazine (Afrocritik.com) Culture Custodian, Pulse Magazine. For film reviews alone, consider sending works to What Kept Me Up (whatkeptmeup.com).
6. Create a Portfolio That Slaps
When it’s time to apply for gigs or submit to publications, having a portfolio is essential. This is where you collect all your best work and make it easy for people to see what you can do. You could use a platform like Linktree, Contently. or Clippings.me, or you can just create a “Best Works” page on your blog.
Think of this as your writing CV. It should be neat, organised, and only showcase your best pieces. Don’t add every single thing you’ve written; select the ones that really shine. When you make it easy for people to see your talent, they’re more likely to reach out to you with offers.
7. How to Cash Out: Where the Money’s At
Finally, let’s talk money. Here’s how to turn all this hustle into cold, hard cash:
Content Platforms: There are Nigerian platforms like The Native Mag and TechCabal that pay writers. You’ll find that they’re always on the lookout for fresh perspectives, especially if you’re bringing something unique.
Freelancing Sites: Freelance platforms like Upwork, Fiverr, and Freelancer are packed with writing gigs. Look for ones that match your niche, as these often pay more than general jobs.
Brand Collaborations: Once you build an audience, brands may approach you for sponsored content, especially if you’re in lifestyle or tech niches.
Corporate Gigs: Many companies need writers for blogs, newsletters, and marketing materials. A gig with a corporate client usually pays better and can even turn into a long-term job if you’re interested.
Grants & Fellowships: Creative writers, here’s one for you. Fellowships like the Miles Morland Foundation or Commonwealth Writers Grants offer not just cash but also the chance to get your name out there internationally.
Finally….
Listen, Rome wasn’t built in a day, and neither is a successful writing career. But if you’re passionate about words and dedicated to the craft, there’s no reason why writing can’t be more than a hobby for you. Start small, follow the steps, stay consistent, and always keep learning. One day, you’ll look back and realise how far you’ve come.
Happy hustling, fam!
Vaami from SimplVest 🚀
