Discover the secrets behind the awe-inspiring $2M solopreneur empire built by Justin Welsh , born from the ashes of burnout.
Happy August, SimplVest Gang!
Welcome to our latest newsletter, where we’re diving into the incredible journey of Justin Welsh, the solopreneur extraordinaire who built a $2M empire all on his own!
Get ready to be inspired and learn some valuable lessons from his success story.
👨💼 Meet Justin Welsh: The Founder Behind “Justin Welsh”
Picture this: a cleverly named empire built by none other than Justin Welsh himself. As a writer and solopreneur, he’s taken the internet by storm, leveraging social media to create a portfolio of one-person internet businesses. And guess what? He recently surpassed the remarkable milestone of $2M in annual revenue! Impressive, right?
💼 The Core Business: Empowering Solopreneurs with Knowledge
At the heart of Justin’s success lies his knowledge business. He’s passionate about helping other solopreneurs and entrepreneurs tap into the power of social media to grow their businesses online. Through his expertise, he’s created a range of knowledge products that are making waves in the industry.
📈 The Numbers Behind His Triumph
Prepare to be wowed! With a whopping 380K followers on LinkedIn and 330K followers on Twitter, Justin has built a substantial and engaged social media following. Oh, and let’s not forget his highly popular newsletter, “The Saturday Solopreneur,” with an astounding readership of 80K!
His flagship products, “The LinkedIn Operating System” and “The Content Operating System,” are digital courses that have become the go-to resources for entrepreneurs seeking social media mastery. These courses generate an impressive $80K and $45K in monthly revenue, respectively.
🚀 The Journey: From Burnout to Building His Dream Business
Now, let’s rewind to the beginning of Justin’s journey. Picture this: a high-flying SVP of Sales at a fast-growing startup. Sounds glamorous, right? Not quite. The pressure of the job led to burnout, leaving Justin desperate for change. But amidst the chaos, an idea started taking shape in his mind – a consulting business that would be his ticket to a more fulfilling life.
In December 2018, Justin experienced a massive panic attack due to work-related stress. It was a wake-up call that prompted him to seek a new direction. He decided to step down from his executive position and focus on his well-being. During this time, he started writing about his experiences building PatientPop on LinkedIn, and that’s when something remarkable happened.
📚 Building His Courses: A Hypothesis-Based Adventure
Justin’s approach to creating his first flagship course, “The LinkedIn Operating System,” was nothing short of daring and innovative. Instead of following the crowd, he adopted a hypothesis-based model. He priced the course at $150, making it accessible to a wider audience, and kept the content concise and engaging, resulting in an impressive completion rate of over 45%.
The course was a hit, and Justin realized the potential of using social media to share his knowledge and help others succeed. This led to the creation of his second flagship product, “The Content Operating System,” which further solidified his reputation as a social media doyen.
🎯 Strategies for Attracting and Retaining Customers
Now, let’s explore the secrets behind Justin’s success in attracting and retaining customers. Brace yourselves for some killer strategies:
- Mastering LinkedIn and Twitter: Justin became a content powerhouse, sharing valuable insights on LinkedIn and Twitter regularly. His engaging posts and thought leadership resonated with his audience, resulting in millions of impressions, thousands of website visits, and a loyal following.
- Unleashing Organic Traffic: Transitioning his website to a multi-page platform and introducing a weekly newsletter proved to be a game-changer. This attracted over 45K new visitors in 2022 alone, establishing his authority in the industry and expanding his reach.
- Leveraging Word-of-Mouth: Justin’s successful affiliate program swarmed the market with enthusiastic affiliates, generating over $200K in revenue. The power of genuine testimonials and word-of-mouth referrals played a significant role in building his solopreneur empire.
- Investing in Growth: With an eye on the future, Justin plans to invest in brand redesign, and SEO, and expand his presence to Instagram and YouTube. His fearless approach to growth and commitment to delivering value sets him on a trajectory of even greater success.
🔮 The Future Looks Bright for Justin Welsh
Justin’s empire is on a trajectory of continued success, with projected revenue of $2.5M for 2023. He’s even gearing up to write his first book, aiming to take his powerful message worldwide!
🔥 Lessons Learned: Taking Action, Trusting Instincts, and Finding Your ‘Crew’
What can we learn from Justin’s journey? Well, here are some golden nuggets of wisdom:
- Take Action: Success starts with the first step. Don’t wait for perfection; dive in and learn as you go.
The most helpful thing I’ve learned about building a business is to simply start. There’s a laundry list of things I’m not very good at, but I make up for my shortcomings with a heavy bias toward action
- Trust Your Instincts: Amidst the noise, stay true to your vision and follow your gut.
Thousands of people have told me I’m going about this the “wrong way” and that I could be “bigger and better” if I went after high-ticket sales.
But I’m not interested in that. I’m interested in continuing to follow my way of building this business, which has worked out pretty well so far. I ignore the noise I get from people with strong opinions and not much experience.
- Surround Yourself with Builders: Seek out motivated and supportive individuals who uplift and encourage your entrepreneurial journey.
I’d encourage anyone who wants to start building something of their own to surround themselves with other motivated builders.
I didn’t grow up around entrepreneurship, so I feed off the energy I get from creator friends I’ve made on LinkedIn and Twitter. People who are rooting for my success and don’t see this journey as a zero-sum game
Thank you for joining us on this exhilarating ride with Justin Welsh! Keep pushing forward, and remember, your empire awaits!
Stay inspired and tuned for more thrilling success stories!
