Onyeka Adedayo is redefining digital skills in Africa with Creaitz, an active community of 7,000+ marketers, developers, and creatives. Discover how she built and scaled it and what’s next for Africa’s largest digital skills hub.
“If nobody will take a chance on you, take a chance on yourself.”
If you’re building a tech or digital marketing career in Africa, you’ve probably wished for a go-to space where you can ask questions, get resources, and find real opportunities. Onyeka Adedayo had the same problem. Instead of waiting for a solution, she built one.
Enter Creaitz, Africa’s largest digital skills community, with over 7,000 members and growing. It’s more than just a network; it’s a movement—a space where digital talents—from marketers to developers—connect, learn, and grow.
But we’re only telling half of Onyeka’s story if we stick to her founding a thriving community. She’s a full-stack marketer who started marketing young, helping her parents run their businesses. Since then, she’s driven five-figure revenue for startups, built communities from scratch, trained over 500 marketers, and played a key role in landing major investment deals.
Fullstack marketers with this kind of pull are as rare as a unicorn, so we sat down with Onyeka to unpack her career, Creaitz’s impact, and what it takes to build and sustain a high-value digital community in Africa.
Born to Hustle: Onyeka’s Marketing Origins
Some people stumble into marketing. Others are born into it. Onyeka was thrown into the deep end at 14, helping run her parents’ business. What started as an obligation quickly became a passion. “At first, I was just obeying instructions,” she says.
But somewhere along the way, she caught the bug. Over time, the [burning] desire to make sales took over.
“Growing up in an Igbo household, hustle is a way of life. Eating before making a sale? That felt like a crime.” That early exposure to business shaped her approach to marketing. It taught her how to sell, connect with people, and position a brand for success, skills she now applies in the digital space.
As a full-stack marketer, she’s done it all—SEO, community building, content strategy, partnerships, sales, and more—making her an invaluable asset to any company looking to scale. These experiences come with lessons, so we asked her the most significant takeaway.
The answer? Adaptability. “New AI tools drop every day. Automation is taking over. Data-driven marketing is the future. If you can’t adapt, you’ll fall behind.”
With rapid changes in technology and marketing trends, learning, unlearning, and relearning is the formula to staying ahead. This is why she advises marketers looking to give themselves an edge in any market: Master the skill of learning new skills.
The Birth of Creaitz: Solving a Problem Onyeka Faced Firsthand
You’d like to believe every fantastic idea was born from a grand vision. But while the ‘stuff of dreams’ foundation (nod to the Biblical Joseph) is always excellent, Creaitz wasn’t just an idea but a necessity.
Fresh out of bagging an Economics degree at Nnamdi Azikiwe University, Onyeka tried to venture into digital marketing, but three major roadblocks stood in her way:
- The Nigerian Challenge: She couldn’t pay for online courses because her debit card didn’t work internationally. “I had to find every free tool possible. Now, there’s no free tool I don’t know about,” she jokes.
- The Community Challenge: No access to paid courses meant no access to mentors or a support system. “I had so many questions, but no one to ask [for answers].”
- The Niche Challenge: The few communities she found were too specialised—a writer’s hub here, a UI/UX group there, etc. But nothing comprehensive for digital professionals like her.
Instead of complaining, she built what she needed. And that’s how Creaitz was born: a space where digital talents can learn, connect, and find real opportunities.
“I needed Creaitz. Since it didn’t exist, I built it.”
Today, Creaitz has over 7,000 members and counting, offering resources tailored to the needs of African digital talents. “We ensure our community remains valuable by listening to our members. Our training is based on their feedback, and we actively respond to their needs,” Onyeka explains. The community-first approach has led to organic growth and deep engagement among members.
Scaling Creaitz: The Defining Moments
Creaitz isn’t just growing—it’s thriving.
In 2024, three major milestones confirmed that Onyeka and her team were onto something big:
- They hit over $8,000 in community GDP (publicly trackable earnings from members).
- They migrated three times (WhatsApp → Gamic → Telegram), yet their members stuck with them. That’s loyalty.
- They went global. Through Creaitz trainings, they onboarded members from Rwanda, South Africa, and Indonesia—people who landed jobs, closed skill gaps, and levelled up their careers.
Growth comes with challenges. Keeping a community engaged is a constant effort. How does she keep it all running? Onyeka believes the key is listening. “Our trainings are curated through community feedback,” she says. Requests from members shape the programs, ensuring that Creaitz stays relevant.
“We don’t assume what the community needs. We ask, and then we deliver. That’s why people stay.”
Creaitz also encourages real-time interactions, making it a space where learning is dynamic and career growth is tangible. Check out Creaitz’s impact here.
Secrets to Building High-Value Communities & Partnerships
Beyond community building and growing Creatiz, Onyeka has led high-impact marketing initiatives, helping businesses generate recurring five-figure revenue and scale their audiences. She’s also worked with event management teams to organize Web3 and tech events, attracting over 4000+ attendees cumulatively and top sponsors like Algorand, Monster Energy and Lisk. Her secret? High-value alignment.
“You need to offer something they can’t refuse. And to do that, research is everything. Figure out what your potential partner cares about and make your offer matter to them.”
Every marketer worth their salt has a marketing philosophy. For Onyeka Adedayo, it’s Execution over perfection.
“Too many people overthink ideas instead of just testing them. I’d rather say, ‘I tried, it didn’t work,’ than wonder, ‘What if?’”
Biggest Misconceptions About Marketing & Community Building
“People think it’s easy,” Onyeka says bluntly.
“Everyone wants instant results. But community building takes time, money, patience, consistency, and actual listening. Managing people isn’t a ‘set it and forget it’ process—it’s a daily commitment.”
She also sees many people underestimate marketing as a career.
“Marketing goes beyond ‘posting on social media.’ It’s research, strategy, data, execution, and iteration. It’s science, psychology, and creativity rolled into one.”
What’s Next for Onyeka Adedayo & Creaitz?
Onyeka’s goals are ambitious. She wants to:
- Expand Creaitz to more African countries
- Grow it to 50,000+ members
- Help companies raise over $1M through marketing
- Drive 500,000+ monthly active users for businesses
How does she plan to achieve this? By staying ahead of the curve. For her, success is about impact.
“The world is shifting—remote work is the norm, AI is transforming marketing, and people crave real connections more than ever. Communities like Creaitz will play a huge role in bridging those gaps.”
And with her track record, there’s no doubt she’ll achieve it.
Final Words: Advice for Aspiring Entrepreneurs and Community Builders
Her advice is simple: Keep going.
“If things are bad now, keep going till they’re better. If they’re good now, imagine how much better they’ll be if you keep going.”
And if you’re waiting for someone to believe in you? Believe in yourself first.
“If no one will take a chance on you, take a chance on yourself. And if you won’t, don’t blame people for not trusting you. Even you don’t trust yourself.”
Join the Movement 🚀
Creaitz is shaping the future of digital talent in Africa. Whether you’re a marketer, designer, developer, or creator, there’s a place for you.
💡 Join Creaitz now and connect with thousands of digital professionals.
Want to connect with Onyeka Adedayo? Find her here.
